The discussion explored the story behind the creation and rapid rise of Auckland FC, examining how a new football club was built from the ground up with a strong focus on community, innovation and challenging traditional approaches to the game. Terry McFlynn, Director of Football, shared insights into the process of building the team and establishing its footballing identity from the beginning.

Nick Becker, Chief Executive Officer, reflected on the bold, community-first strategy that demonstrated Auckland’s appetite for a club of its own. The conversation explored how challenging perceptions, creating a family-focused game-day experience and putting community at the centre of the club helped shape Auckland FC’s identity and engagement.

The session provided an inside perspective on leadership, culture, customer experience and building a new organisation from the ground up, highlighting the role of bold thinking and community connection in driving rapid growth.