The Intelligent Customer: From AI Ambition to Experiences That Deliver, with David Hogarth, Chief Information Officer, Virgin Australia

18 Nov 2026

12pm-2pm AEDT

AI moves beyond experimentation and into day-to-day business operations, the challenge for leaders is increasingly about execution, how to build the right foundations, identify where AI can create genuine value and translate investment into better outcomes for customers and the organisation.

For a large, highly connected customer-focused organisation such as Virgin Australia, this means bringing together technology, data, governance and customer experience while continuing to build trust and deliver at scale.

Drawing on his experience as Chief Information Officer at Virgin Australia, David will share perspectives on the practical realities of implementing AI, creating the foundations required to scale, and turning technology strategy into more connected, intelligent and personalised customer experiences.

Together with Adobe, we will open the conversation for a candid cross-sector discussion exploring:

• moving from AI strategy and pilots to practical implementation and scale
• identifying where AI can create the greatest value for customers and the business
• building the data, technology and governance foundations required for AI
• creating more connected and personalised customer experiences
• balancing innovation with risk, transparency and customer trust
• measuring whether AI investment is genuinely delivering business and customer outcomes

This is a private, invitation-only executive roundtable conducted under the Chatham House Rule.

The Venue
Venue to be confirmed, Sydney CBD

Event Speakers

Carly Lynch
Carly Lynch Principal Strategist, Digital Strategy Group, APAC
Adobe
David Hogarth
Chief Information Officer
Virgin Australia

Event Partners

Adobe Australia

Adobe is a global technology company helping individuals, businesses and organisations create digital content, deliver personalised customer experiences and transform how they work through digital technologies. Its portfolio spans creative tools, document productivity and digital experience platforms, including Adobe Creative Cloud, Adobe Acrobat and Adobe Experience Cloud. Adobe works with organisations across industries to help them better understand and engage customers, manage digital content, automate workflows and use data and AI to improve experiences and business outcomes. Adobe has an established presence in Australia and New Zealand and works with major enterprises, government organisations and brands across the region.