The discussion featured Russell Dubner, Global Chief Communications Officer, Managing Director & Partner at Boston Consulting Group, who shared insights into the evolving role of GenAI in Corporate Affairs and Communications, drawing on BCG research and implementation experience.

Dubner explored the profession’s readiness for AI transformation, highlighting the gap between AI ambition and organisational preparedness, as well as the significant productivity potential of GenAI across Corporate Affairs. The conversation examined how organisations could move beyond pilots towards scaled adoption, process redesign and capability building.

The session also drew on BCG’s own experience scaling GenAI within its Communications function, demonstrating how AI could extend beyond productivity gains to support innovation, new capabilities and the transformation of how communications teams operate.